Clearance Rack Spongecakes

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September 25, 2013 by Beth Hess

2013-09-20 16.59.40When the announcement was made that Twinkies were coming off the production lines, they flew off store shelves, too. Panic ensued as the lovers of the spongecake (and others caught up in the madness) bought all they could.

Recently, however, the Twinkies were resurrected. Cream-filled goodness restored.

Retailers rejoiced.
But apparently they over-anticipated the excitement.
Stacks of Twinkies are on clearance at Wal-Mart this week.

From an economic point of view, it’s pretty easy to see the error. Supply. Demand. Fickle consumers. The people reacting with horror to the end of a Twinkie probably did so out of some sense of loss of Americana. Or their childhood. Or sugar overdose. But “aw, shucks,” is not a very strong buying proposition. For a large number of consumers, it seems, the cost of letting the Twinkie go was less than the cost of trying to keep it around.

That’s the way people buy (or don’t buy).

And I wonder, then, how often I fight and whine and cry about something changing that I just need to let go instead? How often do I overdramatize just to hear myself talk, or jump on a bandwagon, or hold onto the past — only to discover it’s the memory of something I want, not the actual thing in the present moment.

What do I need to send off with a “shoot, that’s too bad” and a warm spot in my heart rather than fight for it — only to devalue it on the clearance rack of my priorities?

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